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CulturePro Series™ Module 9

Brand, Brand Value, Brand Standing, and the Connections to Culture in Organizations: What Leaders Can Do

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In this module, you'll explore the answers to three questions:

  1. What is brand, brand value, and brand standing as it relates to organizations?
  2. How is brand, brand value, and brand standing shaped and affected by the culture of organizations?
  3. How can leaders positively affect brand behavior through culture?

After an in-depth discussion with Dr. Daniel K. Zismer, you'll head over to the "playing field" with Super Bowl champion Ben Utecht, where he and Dan will explore how Ben's experience with culture on a championship team can be applied in healthcare and beyond!


Your Instructor


Keystone Culture Group
Keystone Culture Group

Keystone believes culture is the key to a successful organization, and it starts with having the right champions to lead you to the finish line. Dr. Daniel K. Zismer is a 30-year veteran in healthcare leadership with a passion for high-performing cultures in healthcare. Ben Utecht is a former NFL player and Super Bowl champion dedicated to accountable commitment to meeting the needs for long-term success. While they come from very different fields, together they've discovered that all successful organizations have at least one thing in common: a championship culture.

Our four core beliefs:

  • Culture is the leader’s choice
  • Culture happens, by design or default
  • Culture drives performance
  • Culture is a leader’s most effective use of time

Our definition of culture:

“Culture is the foundation of intrinsic beliefs that bind and inspire the behaviors of people and communities to pursue a mission and vision with unity and purpose."

Our Philosophy, a 4 Ds Framework:

Culture can be:

  • Decided
  • Designed
  • Deployed
  • Directed

Course Curriculum


  CulturePro Series™ Introduction
Available in days
days after you enroll
  CulturePro Series™ Module 9: Brand, Brand Value, Brand Standing, and the Connections to Culture in Organizations: What Leaders Can Do
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days after you enroll
  Module 9 Homework
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Frequently Asked Questions


How long will I have access to the course?
Each individual module purchase will give you access for 90 days. Purchasing the entire series will give you access to all modules for 180 days.
Can I purchase a course and share it with other members of my team or use it to train my staff?
Each course purchase is intended for a single user only. A course must be purchased for each user/learner. Please contact us with inquiries about any special rates for bulk license purchases.

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