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CulturePro Series™ Preview

Culture Essentials for Healthcare Organizations

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NOTE: This course is a preview of Keystone's CulturePro Series™ Rookie and Veteran Series as well as single-module offerings.


The CulturePro Series Is the Answer to an Important Leader’s Question:

“How do we lay a firm foundation of what culture is and how it works in organizations to take our culture to higher levels of performance, and to do so in a cost-effective way?”
-Regional President, National Health System

The CulturePro Series is an on-line series of video education and training modules designed and produced by Keystone specifically for health and healthcare organizations.

The CulturePro Series™ is designed with a focus on Culture as the principal driver of performance in organizations. Dr. Daniel K. Zismer and Super Bowl Champion Ben Utecht have created a unique, affordable and scalable approach to reaching every individual in your organization with a sound and effective grounding in the connection between a well-designed and practiced culture as the key to championship performance. The foundation of the curriculum is championship cultures are decided, designed, deployed and directed and culture is the leaders’ choice.

The Rookie Series is a two-module package designed to introduce all employees, leaders and emerging leaders, to culture in organizations. Training will include practical and basic understandings of how culture affects performance of teams in organizations. The series also provides a framework for the user to build his or her personal “game plan” for becoming a culture leader within the organization. At Keystone we believe the Rookie Series is the foundation for creating high-performing and sustainable culture and that every member of an organization mustbe unified in understanding “what is culture, and how does it affect an organization?”

The Veteran Series is a comprehensive, “graduate-level” library of ten learning modules designed and produced for seasoned leaders who choose to take their understanding and skills in leading culture to a championship level. Seasoned “vets” can select one or all modules for self-development and as the basis for teaching those they lead. Keystone’s Veteran Series is the elite-level training program for healthcare leaders to fine-tune and practice their skills as leaders of culture in high-performing organizations.

The Format: The first module answers topic-specific questions that are fundamental to creating and leading championship cultures. It begins with a structured presentation by Dr. Daniel K. Zismer, followed by an “on the field” interview with Ben in which the lessons delivered are examined through the lens of professional sports played at championship levels. Lessons are then translated to health and healthcare organizations. The second module is comprised of a single section co-presented by Dr. Zismer and Ben Utecht.


Your Instructor


Keystone Culture Group
Keystone Culture Group

Keystone believes culture is the key to a successful organization, and it starts with having the right champions to lead you to the finish line. Dr. Daniel K. Zismer is a 30-year veteran in healthcare leadership with a passion for high-performing cultures in healthcare. Ben Utecht is a former NFL player and Super Bowl champion dedicated to accountable commitment to meeting the needs for long-term success. While they come from very different fields, together they've discovered that all successful organizations have at least one thing in common: a championship culture.

Our four core beliefs:

  • Culture is the leader’s choice
  • Culture happens, by design or default
  • Culture drives performance
  • Culture is a leader’s most effective use of time

Our definition of culture:

“Culture is the foundation of intrinsic beliefs that bind and inspire the behaviors of people and communities to pursue a mission and vision with unity and purpose."

Our Philosophy, a 4 Ds Framework:

Culture can be:

  • Decided
  • Designed
  • Deployed
  • Directed

Course Curriculum


  Module 1: What Is Culture, and Why is it Important in Organizations?
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  Module 2: The Keystone Gameplan
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  Rookie Series Homework
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Frequently Asked Questions


How long do I have access to the course?
This course is a free preview of the full version of the CulturePro™ Series and therefore is not time-limited. Other courses follow these access terms: Each individual module purchase (as well as the Rookie Camp bundle) will give you access for 90 days. Purchasing the entire series will give you access to all modules for 180 days.
Can I purchase a course and share it with other members of my team or use it to train my staff?
Each course purchase (including the entire series) is intended for a single user only. A course must be purchased for each user/learner. Please contact us with inquiries about any special rates for bulk license purchases.

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