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CulturePro Series™ Rookie Series

Culture Essentials for Organizations

The CulturePro Series Is the Answer to an Important Leader’s Question:

“How do we lay a firm foundation of what culture is and how it works in organizations to take our culture to higher levels of performance, and to do so in a cost-effective way?”
-Regional President, National Health System

The CulturePro Series is an on-line series of video education and training modules designed and produced by Keystone specifically for health and healthcare organizations.

The CulturePro Series is designed with a focus on Culture as the principal driver of performance in organizations. Dr. Daniel K. Zismer and Super Bowl Champion Ben Utecht have created a unique, affordable and scalable approach to reaching every individual in your organization with a sound and effective grounding in the connection between a well-designed and practiced culture as the key to championship performance. The foundation of the curriculum is championship cultures are decided, designed, deployed and directed and culture is the leaders’ choice.

The Rookie Series is a two-module package designed to introduce all employees, leaders and emerging leaders, to culture in organizations. Training will include practical and basic understandings of how culture affects performance of teams in organizations. The series also provides a framework for the user to build his or her personal “game plan” for becoming a culture leader within the organization. At Keystone we believe the Rookie Series is the foundation for creating high-performing and sustainable culture and that every member of an organization mustbe unified in understanding “what is culture, and how does it affect an organization?”

The Format: The first module answers topic-specific questions that are fundamental to creating and leading championship cultures. It begins with a structured presentation by Dr. Daniel K. Zismer, followed by an “on the field” interview with Ben in which the lessons delivered are examined through the lens of professional sports played at championship levels. Lessons are then translated to health and healthcare organizations. The second module is comprised of a single section co-presented by Dr. Zismer and Ben Utecht.


Your Instructor


Keystone Culture Group
Keystone Culture Group

Keystone believes culture is the key to a successful organization, and it starts with having the right champions to lead you to the finish line. Dr. Daniel K. Zismer is a 30-year veteran in healthcare leadership with a passion for high-performing cultures in healthcare. Ben Utecht is a former NFL player and Super Bowl champion dedicated to accountable commitment to meeting the needs for long-term success. While they come from very different fields, together they've discovered that all successful organizations have at least one thing in common: a championship culture.

Our four core beliefs:

  • Culture is the leader’s choice
  • Culture happens, by design or default
  • Culture drives performance
  • Culture is a leader’s most effective use of time

Our definition of culture:

“Culture is the foundation of intrinsic beliefs that bind and inspire the behaviors of people and communities to pursue a mission and vision with unity and purpose."

Our Philosophy, a 4 Ds Framework:

Culture can be:

  • Decided
  • Designed
  • Deployed
  • Directed

Class Curriculum


  Rookie Series Module 1: What Is Culture, and Why is it Important in Organizations?
Available in days
days after you enroll
  Rookie Series Module 2: The Keystone Gameplan
Available in days
days after you enroll
  Rookie Series Homework
Available in days
days after you enroll

Frequently Asked Questions


How long do I have access to the course?
Each individual module purchase (as well as the Rookie Camp bundle) will give you access for 90 days. Purchasing the entire series will give you access to all modules for 180 days.
Can I purchase a course and share it with other members of my team or use it to train my staff?
Each course purchase (including the entire series) is intended for a single user only. A course must be purchased for each user/learner. Please contact us with inquiries about any special rates for bulk license purchases.

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