CulturePro Series™ Rookie Series
Culture Essentials for Organizations
The CulturePro Series™ Is the Answer to an Important Leader’s Question:
“How do we lay a firm foundation of what culture is and how it works in organizations to take our culture to higher levels of performance, and to do so in a cost-effective way?”
-Regional President, National Health System
The CulturePro Series™ is an on-line series of video education and training modules designed and produced by Keystone specifically for health and healthcare organizations.
The CulturePro Series™ is designed with a focus on Culture as the principal driver of performance in organizations. Dr. Daniel K. Zismer and Super Bowl Champion Ben Utecht have created a unique, affordable and scalable approach to reaching every individual in your organization with a sound and effective grounding in the connection between a well-designed and practiced culture as the key to championship performance. The foundation of the curriculum is championship cultures are decided, designed, deployed and directed and culture is the leaders’ choice.
The Rookie Series is a two-module package designed to introduce all employees, leaders and emerging leaders, to culture in organizations. Training will include practical and basic understandings of how culture affects performance of teams in organizations. The series also provides a framework for the user to build his or her personal “game plan” for becoming a culture leader within the organization. At Keystone we believe the Rookie Series is the foundation for creating high-performing and sustainable culture and that every member of an organization mustbe unified in understanding “what is culture, and how does it affect an organization?”
The Format: The first module answers topic-specific questions that are fundamental to creating and leading championship cultures. It begins with a structured presentation by Dr. Daniel K. Zismer, followed by an “on the field” interview with Ben in which the lessons delivered are examined through the lens of professional sports played at championship levels. Lessons are then translated to health and healthcare organizations. The second module is comprised of a single section co-presented by Dr. Zismer and Ben Utecht.
Keystone believes culture is the key to a successful organization, and it starts with having the right champions to lead you to the finish line. Dr. Daniel K. Zismer is a 30-year veteran in healthcare leadership with a passion for high-performing cultures in healthcare. Ben Utecht is a former NFL player and Super Bowl champion dedicated to accountable commitment to meeting the needs for long-term success. While they come from very different fields, together they've discovered that all successful organizations have at least one thing in common: a championship culture.
Our four core beliefs:
- Culture is the leader’s choice
- Culture happens, by design or default
- Culture drives performance
- Culture is a leader’s most effective use of time
Our definition of culture:
“Culture is the foundation of intrinsic beliefs that bind and inspire the behaviors of people and communities to pursue a mission and vision with unity and purpose."
Our Philosophy, a 4 Ds Framework:
Culture can be: